Wondering How to write SEO content that Ranks #1 on Google in 2019.
Perfect because that’s what i’m going to share with you.
I have used the exact process which you are about to learn to rank on First page of Google for super-super-competitive ecommerce keywords like testosterone booster BCA,Best pre-workout fat burner and even,best fat burner.
I’m going to walk you through the process of how i would create keyword-targeted page for the keyword “gomad diet”.
In this article I’m going to give you my exact step-by-step process for creating keyword targeted pages that consistently rank on the first page of Google.
I’m Rather Aadil the founder of Learning Radar ,which is where marketers come to learn
How to get more free traffic from search engines and today
I’m going to share with you my step-by-step SEO content creation process that will give you the ability to predictably produce first page rankings and drive loads of free organic search traffic to your website.
And make sure you Read this entire training
Article because I’m going to share my complete SEO content creation procedure that I only share with my team and members of Learning Radar.
In this training series I’m going to walk you through the process of how I would create a keyword targeted page so for this demonstration
I’m going to select gomad diet as my target keyword phrase.
Search Intent Questions:
so the first step of this process is to establish your search intent strategy.
Simply ask yourself a series of questions
- what is this person looking for when they search this keyword phrase?
- which problem are they trying to solve ?
- & what solution do they want ?
These questions will help you step into the shoes of the searcher but I also want to help you avoid Guessing.
Types of search Intent:
so here are the primary categories of searcher intent:
The first type of searcher intent are going to be informational queries and informational search queries are usually at the top of the funnel.
so some examples include:
what is SEO or how to build backlinks?
Searchers at this stage of the funnel are probably not ready to buy so that’s why you need to create educational based content that satisfies this type of intent
Second type of intent are for comparison queries searchers at this stage are deeper into the funnel and they’re trying to figure out what solution they want to choose an example
would be Nike shoes versus adidas shoes?
The third type of intent is transactional which means that the searcher is at the bottom of the funnel and they’re ready to buy,
An example in an transactional search query is by Nike Baseball cleats
The fourth type of intent is navigational which means the searcher already knows the brand or as a customer of the brand
For example when someone searches like neilpatel they already know his brand and are navigating to it pretty much.
Every keyword phrase will fall under one or two of these categories.
so after you’ve thought about that all you need to do is analyze the ranking results for your target keyword.
so if the majority of the results are blog posts you know you need to create a blog post.
If the majority of the results are product pages then you know it would be wise to try to rank a product page.
so that’s really all that you need to know for going through and trying to figure out how you’re actually gonna satisfy the intent
If you see a lot of articles then you know that you need to write an article if you see a lot of product pages you know you need to write a
if you see a lot of homepages then you know that maybe you should try to rank your homepage.
so you get the point but the key here is to focus on the actual intent around this keyword so in this case gomad diet is an informational keyword phrase.
so you’re gonna see a lot of articles which are gonna be primarily crafted to educate and give information to this person who’s looking to learn more about gomad diet the main takeaways that you need to avoid following:
The blanket advice that you should just write 2,000 word articles.
Sure more content is usually a good idea but that doesn’t mean it needs to come in the form of blog posts now
Strengths and Weaknesses Analysis:
The next part of this process is to develop your content strategy and the truth is developing an intelligent strategy is the most important part of this process
In my formula for being the competitors is simple create a page that is substantially different and 10x better than what’s currently ranking and the different part is the most critical part of the strategy.
That’s why I’m going to show you several ways to differentiate your content from your competitors
However before we get into that you must
see what you’re facing and you must analyze your competitors to see what their strengths and weaknesses are.
And I recommend you do this before you even
think about creating your content because it’s gonna make the whole process a lot easier you’ll want to analyze a few key elements.
Are your competitors using images videos or audio.
And if not these are all strategic advantages for you do what they aren’t doing.
Articles are easy to create but creating other forms of media is challenging and the more challenging something is the less likely people are willing to do it.
Remember that satisfying search intent is the mostbimportant action to take however in most cases a higher word count is a good idea get an average workout for your top five competitors and then double it that should be your target word count.
For example if the average competitor has
1500 words on its page you should aim to create a 3,000 word content asset.
Can you make your content easier to read and digest this is achieved with headings short paragraphs efficient writing and most importantly multimedia.
The truth is Internet users are repulsed by big blocks of text and another readability point you want to analyze is the simplicity of the content is the content written for the average
is it written like a dissertation simple and easy to read content performs better on all fronts
now since the bulk of your audience is average in any given industry you need to write to them not to the experts.
In your industry the only exception is if your target market are the experts within a given field.
4.Design and UX:
Some websites focus on monetization instead of UX and this is your advantage
websites that perform well in organic search are usually user and content centric you have to remember that searchers are coming to your website because they’re looking for a
solution to a problem.
it’s your responsibility to help them not distract them from what their objective is and
you’ll get the opportunity to sell them something if you give them the value they requested
The good news is that it’s easy to differentiate your content and why is that it’s simple your experience is unique and different from everyone else on this planet and no one has ever walked a day in your shoes.
so good content is the product of real-life experience to put that in perspective people are attracted to my content on Learning Radar
Because I have real life experience in SEO and that shows in my writing
when you’re creating your content is that number one you’re different and number two since your experience is unique just be yourself don’t try to emulate other influencers
in your industry you can of course learn from them,
But always be yourself because that automatically makes your content different so now that my rant is complete.
Here are some practical ways to make your content different
1. Use Unique Case Studies with quantitative data case studies and unique data are an excellent way to deepen your content and there are two ways to go about doing it first you can create your own case studies
which is the best route alternatively you can
reference existing case studies or data from authoritative resources each method will strengthen your content
and add another level to it if you want to find
niche relevant case studies go to google and enter the following ” SEO” case study
Now what if there aren’t case studies in your industry well that is a golden opportunity for
you to lead the way case studies go hand-in-hand with my next differentiation method.which is to
Inject relevant stories:
Relevant stories make your content more relatable and engaging and they’re a powerful tool for teaching and persuading as well
I always tell the members of Learning Radar that need to build a story database and that
means sitting down and brainstorming your experience in your industry and
if you’re living then you have stories and you just need to flush them out now what if you’re new to an industry and don’t have many relevant stories to share;
No worries because a story is a story and that means you can borrow stories you’ve listened to from friends customers,competitors or anyone else any relevant story can deepen your content and make it more impactful
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2.The next method is to leverage all media types I truly believe that more media types you can add your content the better it’ll be
everyone digests content differently online.
some people love articles while others love video and audio you have to cater to these preferences not only that
but it makes your content deeper and more unique and the truth is most businesses won’t go through the effort of recording videos creating audio etc. it’s easy to sit behind a computer and write an article
but it’s intimidating and logistically challenging to record high-quality videos in audio just don’t be afraid because you can blow past their competitors if you leverage different media types.
It’s definitely tough initially but it gets much easier once you’ve built system and there’s one huge point that I want to emphasize here
all of your content on your website should be 100% unique and
that includes your images your videos your charts etc.
and this adds levels to your content it makes it substantially different from your competitors.
some media types to include in your content include images,graphics,diagrams,charts videos,audio files,gifs and infographics.
so now you know what you need to do to
differentiate your content but how do you make it better than your competitors ?
well it’s actually much simpler than you probably think if you want to be your competitors simply do this one thing
addmore value for example if your competitors are ranking with a 2,000 more article then you need to 5x or 10x their value by creating a 10,000 word or 20,000 word resource.
If all the ranking results are tools or software then you need to create a tool or piece of software that’s 10x more valuable than
what’s ranking or if all the ranking results are product or services pages then you need to create a product or service that’s 10 more valuable and I’m sure you get the point by now
But to be better you have to be more valuable it’s as simple as that always ask yourself
what can I do to enrich the lives of my prospects and add as much value as possible given my existing time and resources ?
7 Engagement Hacks That Works:
so now that you know how to make your content different and better at a 30,000 foot
level let me introduce you to a few tactics for keeping your prospects obsessed with your pages or content these are what I like to call engagement hacks
And the methods I’ve shown you so far are the high impact actions that will keep your prospects engaged
But here are some additional micro tactics you should be taking advantage of:
1. write to an eighth-grader:
I always say that you shouldn’t create your content for experts and most people within a given industry our average proficiency that means your content should be easy to read
and understandable for the average person
you’re not writing a dissertation.
I highly recommend you take advantage of the flesch reading score metric so your content is easier to understand I personally try to write at an eighth grade level or lower.
keep in mind that your content isn’t about displaying your knowledge design your content to help people achieve a goal or solve a problem.
No one cares about how smart you think you are people are only concerned about how you’re going to help them simplify complex problems and make your content easy to understand.
2.care about grammar and spelling:
Do your best to clean up your grammar and spelling and the best way to do that is to use grammarly and Hemingway writer,
Because it helps a ton you can also hire an editor if you have the budget.
3. use short paragraphs:
Big blocks of text go unread on the internet so your paragraph should be no more than one to four sentences and if you’re having trouble writing shorter paragraphs
then you probably need to cut the fat from your writing or simplify it and the next method is to keep your content above the fold.
keep your content above the fold is particularly important for organic search visitors that’s because they came to your site looking for a solution to their problem
and you should attempt to give them a solution as soon as possible without them having to scroll anything that pushes your
content below the fold is usually a distraction
And doesn’t add value to the reader.
The next method is to
4.Use headings that tell a story:
I personally learned this method from Frank Kern but most internet users scanned content before committing to reading it
and that’s when headings come into play a reader should be able to understand what your content is about only by reading your headings
Next method is to
5.Use pattern interrupts:
You have to use every tool your disposal to keep your reader engaged that includes multimedia,bullet points,numbered lists,influencer quotes or quotes in general
gated content quizzes polls etc are all methods you can use to break up your content
The next method is to
Most websites are filled with distractions that add little or no value to the user some of these
distractions include your sidebar ads or irrelevant pop-ups.
Respect your users attention and give them what they came to see and avoid anything that takes away from their problem being solved
and you have to remember that the experience a user has on your website is
what makes him or her come back or not come back?
The truth is short-term conversion focus
thinking usually leads to a poor experience stay content and user centric and your site’s experience will start to improve.
Create Your Content Team:
Now that you know all the strategies and tactics you can use to create effective SEO content.
It’s time to actually create it I highly recommend that you build a content production process even if you’re the only person creating.
It’s so important to establish a system early on because you’ll be able to scale much faster when you start to add new members to your team.
So here are the positions you need for an effective content production team:
- A project manager apm oversees the project and make sure that everyone knows what’s going on.
- A Content strategist a/cs is the mastermind behind the content strategy.
- is a copywriter than the copywriter
simply writes the content.
- is a graphic designer the GD
designs all the custom graphics for your content and remember unique is always better and
- is a subject matter expert the SME is the person that verifies the accuracy of the information now you may occupy each of these positions early on your company.
And that’s totally okay!
Content Creation Process:
Now here’s how a Content production workflow looks with these positions in place
1.Stage one: create a Content brief the
content brief is an overview of what you’re trying to achieve with a Content asset
it’s also where you should strategize as well some key points to include in the content brief are your
target keyword, your target word count, competitor weaknesses that you’ll end up
capitalizing on differentiation techniques you’re going to be using data or research that you’ll end up using and a Content outline or anything
that can help the copywriter do his or her job
2.stage two: is to send the brief to the writer
3.Stage: three is to assign graphics to the designer.
4. Stage four: is to have the subject matter expert review the content writing and graphics and.
5.Stage five: is to complete all the revisions.
Now there might be one other stage in this process if you’re creating custom pages for your SEO content which may involve having a web developer and a web designer to create those pages
but in most cases for most of your content assets you probably won’t be doing custom designs but it is important to mention that because,
some keywords will require a more advanced strategy where you create a custom page so after you get through all of these stages.
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It’s time to optimize your content now I could create an entire article just for page level optimization but
Here are the key points you need to understand
it doesn’t matter how much you optimize your page if your content is low-quality focus on the content quality
and then optimize it now the most important action is to optimize a page.
1. keyword placement:
Your keyword should be in the URL title first sentence and sprinkled a few times
throughout the content.
Use Google’s suggested results to find keyword variations to place within your content and in headings
3. Page loading:
Speed and mobile friendliness these are no-brainers where your page should load fast and it should be mobile-friendly.
The next method is to use
Linked up to trustworthy sources in your niche or super trustworthy sources from .edu or
.gov websites this adds a level of trust to your content
Now keep in mind that your content production process will vary depending on the type of content;
For example: creating a text-based asset
requires a different process than creating a video or audio asset after you’ve optimized your content.
You’re ready to publish.
And so that’s it right you just sit back and watch your rankings just climb.
well I wish it was that simple creating the asset is only the first stage
You then need to promote your content asset and the good news is that I’ll be showing you exactly how to do that in Another article in this training series.
So now we have gave you an accurate path to
write SEO content that Ranks #1 on Google in 2019.
If you will follow these strategies you’ll definitely start to get high Ranking.
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